10. How do you go about producing a track?? Do you have an idea behind the sound your going make or do you wait for inspiration to hit you?
Sometimes its just a riff idea or even down to a sample, when we did ‘Sonic’ , ‘Electric’ and ‘To The Dance Floor’ it was just from the samples in the track, then we wrote the riff around it, but when you are doing a vocal track the riff comes around it. Then you find a sound that you feel compliments it. Sometimes finding the right sounds can take longer then just getting the track together.
11. What was it like to have chart success with ‘You’re Shining’ and ‘Heartbeatz’? How long will it be before we see yourself and Darren on Top of the Pops? What do you say to people who complain about hardcore going too commercial??
It was great to reach no 19 and 16 respectively with those tracks. It has really opened our music up to a wider audience, but we have always known that there has been great content and writing in hardcore, and it was nice to cross it over to the national charts.
I don’t think hardcore had gone commercial because it’s not been hardcore speed tracks that have entered the charts. If say ‘You’re shining’ entered the charts at 168 bpm then I would have thought this isn’t good, not that it ever would! Can you imagine JK & Joel playing it at that speed! Ha-ha.
Back when ‘Sesame’s Treat’ came out it was the original track that entered the charts, and because of the shear blatant use of the sesame street theme tune it made the industry look at it as a laughable scene. But the cross over tracks that have made it into the commercial market have been well written original tracks.
12. Clubland X-treme Hardcore has sold over 100,000 copies since its original launch back middle 2005. Did you ever anticipate the success seeing as hardcore was being introduced to a new and mass audience??
We knew we had a great platform in AATW/Universal to showcase the album, so we had to make sure we had some good quality hardcore material on there, and it seemed to work, they have been very happy with the outcome and so have we. It’s now amassed over 150,000 copies and has still been selling.
As we speak, Clubland X-treme Hardcore 2 will be out, and on this one we have been ever happier with the material on it. The production from some of the artists is even better now, and it shows on the album.
13. What’s your favourite track that you have produced or co-produced to date and why?
‘You’re Shining’ holds a special place in my heart, but when we did ‘Futureset’ that was a bit of a turning point for me. I was always into trance, as was Darren, so to try a riff like that, and keep the track hardcore made it kind of special. I remember the first time I played it, was at Helter Skelter at Bowlers, Manchester, and the reaction was outstanding for a track that was different.
14. You were part of the team that setup Essential Vinyl in Northampton alongside, Mark Lambert (HTID). How did this come about?
Me and Lambert have been friends for many years, and we were both not doing a great deal at the time, I was DJ’in and Lambert had just finished working for some company, so we got the crazy notion to open a record shop. As I was living in Northampton we found a place and opened Essential Vinyl & Clothing. Which we ran for 3 years between 1996 and 2000, until mark got busy with Sidewinder & I got more into producing.